Friday, September 11, 2009

Never Forget

Someone asked me today if I remembered where I was when the planes crashed into the World Trade Center the morning of Sept. 11, 2001. I don't think that's a moment I'd ever forget...I was living in Chicago at the time, and had just started to get ready for work, when I heard the news. I spent the next 30 minutes glued to the TV, watching in stunned silence as the smoke billowed out of the two towers before the collapse. And like many others, I spent part of my afternoon trying to track down friends in the New York and D.C. areas. I was fortunate, though. I didn't lose any loved ones in the attack. So I can't even begin to imagine the pain the victims' families continue to endure when they remember the events of that fateful day. As for me, I feel that if 9/11 taught us anything, it's that life can be snatched away from you in the blink of an eye. So whether or not Sept. 11 had a direct impact on your life, today is a good day to reach out to friends and family and tell them how much you care. After all, you never know what tomorrow may bring.

By the way, I never thought the most touching and tasteful 9/11 tribute would involve Budweiser. So for those that haven't seen this ad - which ran during the 2002 Super Bowl - prepare to pull out the box of tissue. It's powerful stuff.

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